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Recommended reading
Here are some books that have helped influence our thinking and as a result, we champion and evangelize to colleagues and friends. If you are hoping to grow your knowledge and awareness about marketing methodologies and other highly effective business-building practices, we highly recommend this reading list.
"The Tipping Point," by Malcolm Gladwell (reviewed)
"The Engaged Customer," by Hans Peter Brondmo (reviewed)
"The Anatomy of Buzz," by Emanuel Rosen (reviewed)
"Selling the Dream," by Guy Kawasaki (reviewed)
"Purple Cow," by Seth Godin
"Permission Marketing," by Seth Godin
"Unleashing the Ideavirus," by Seth Godin
"The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value," by Frederick F. Reichheld
"Loyalty Rules! How Leaders Build Lasting Relationships in the Digital Age," by Frederick F. Reichheld
"The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth," by George Silverman
"Customers.Community: Unleashing the Power of Your Customer Base," by Drew Banks and Kim Daus
"Love is the Killer App: How to Win Business and Influence Friends," by Tim Sanders
"The Experience Economy: Work is Theater & Every Business is a Stage," by B. Joseph Pine and James H. Gilmore
"Influence: The Psychology of Persuasion," by Robert B. Cialdini
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