The rest of the story
Authors Ben McConnell and Jackie Huba and their research into customer evangelism have been featured in the New York Times, Financial Times, Chicago Tribune, Fast Company, MarketingProfs.com, the Pittsburgh Post-Gazette, the Boston Herald, Inc. magazine and a number of radio and television stations. Click here to read articles they've authored. Below are links to stories that have featured the authors and their work.
May 2006
"Amenities give firms needed edge: Extra services can make difference in spreading the word," from the Chicago Tribune.
July 2005
Southwest Airlines' Spirit Magazine features Jackie Huba in its article "Peddling
Influence: Why Advertisers are Escaping the Media Fray and Instead Going after Opinion Makers Like You, Perhaps." (Print edition only).
Fast Company Magazine's article "Free Lunches" asks Ben McConnell to comment on various companies' efforts on giveaways as a marketing tactic.
February 2005
Big Mouth: Don’t leave word-of-mouth marketing to chance" by Gary M. Stern of My Business magazine, the publication of the National Federation of Independent Business, features a write-up of "Creating Customer Evangelists."
December 2004
iPod fans get into the picture, by Leander Kahney of Wired magazine documents a cool new tool for iPod evangelists and asks Jackie Huba for comment and context.
November 2004
Logging On to Blogging, by Simon Young of NZ (New Zealand) Marketing Magazine explores the growing role of blogs in authentic marketing efforts.
October 2004
How to Lead Change Initiatives from the Rear in Fast Company magazine.
September 2004
Ben McConnell interviewed by John Jantsch on KCTE in Kansas City, MO. about customer evangelism. (Interview is second half of an hour-long show.)
August 2004
Thoughts from the Top: A Collection of Interviews with Business Gurus, a new book from HR.com Publishing, features a full-length transcribed interview with Jackie Huba on "The Power of Customer Evangelism."
July 1, 2004
The Migala Report, a monthly sports industry publication that highlights best practices in the areas of ticketing and sponsorship issues, features our article "Creating Customer Evangelists: How Loyal Fans Become a Volunteer Sales Force."
June 2004
American Executive Magazine features our article entitled "The Customer Evangelism Manifesto."
May 13, 2004
The New York Times recommends "Creating Customer Evangelists" as a "new mantra for entrepreneurial success."
April 20, 2004
MarketingProfs.com features our article, "Are you making a sale or selling a dream?"
April 12, 2004
Richard M. DiGeorgio, host of the Changing World of Work radio show, interviews Jackie Huba about customer evangelism.
March 24, 2004
Financial Times interviews Ben McConnell about "the challenge of turning a brand into an object of love."
Jan/Feb 2004
Caribbean American and Hispanic Business Journal interviews Jackie Huba for an article on how to use your best customers to build your business."
Sept. 22, 2003
Current profiles the fast-growing streaming start-up FolkAlley.com, which has employed Wabash & Lake to create its marketing program.
Sept. 1, 2003
The (Portland) Oregonian profiles a new Kripsy Kreme store opening with help from "Creating Customer Evangelists" co-author Ben McConnell.
Aug. 22, 2003
In an article entitled "Business is going back to its more personal roots," the Las Vegas Business Press says, "The popular business literature reflects this in books such as 'Creating Customer Evangelists,' 'Good to Great,' 'Purple Cow,' and 'The Tipping Point.'" Those are great book neighbors.
Aug. 3, 2003
Michael Gerber, author of the best-selling book The E-Myth: Why Most Small Businesses Don't Work and What to Do About It," interviews Jackie Huba on his weekly radio show.
Sept. 24, 2003
MarketingProfs.com features our article on how Dallas Mavericks owner Mark Cuban turned around a dying franchise with great marketing.
Sept. 24, 2003
Bankers News profiles Jackie Huba in anticipation of her keynote address to the American Bankers Association conference. (PDF)
June 23, 2003
The Boston Herald includes quotes from Ben McConnell about Krispy Kreme's first store opening in Dunkin Donuts' backyard: Boston.
May 29, 2003
Jim Blasingame, the Small Business Advocate... Ben McConnell is a featured guest on Jim's radio show, describing the role of customer communities for small businesses.
May 28, 2003
Inc. magazine features our article "A Just Cause: Creating Emotional Connections With Customers"
May 25, 2003
The Dallas Morning News quotes Ben McConnell about the success of our case-study company the Dallas Mavericks.
May 13, 2003
MarketingProfs.com features our article "A Just Cause: Creating Emotional Connections With Customers"
April 2003
Catalog Success magazine profiles "Creating Customer Evangelists" and the six tenets of customer evangelism.
March 3, 2003
In the Chicago Tribune, Ben McConnell is featured expert in an article for small businesses on how to grow via word of mouth and grassroots marketing.
Feb. 21, 2003
Jim Blasingame, the Small Business Advocate... Ben McConnell is the featured guest on Jim's radio show, describing how small businesses can create evangelists for their products and services.
Feb. 20, 2003
The Winston-Salem Journal features Ben and Jackie's work in the article, "Consultants point to Krispy Kreme."
Feb. 19, 2003
WXII 12 News at 6 AM... Ben McConnell and Jackie Huba are featured on this Winston-Salem, North Carolina, television station discussing their book and how Winston-Salem based Krispy Kreme has created legions of customer evangelists.
Feb. 7, 2003
The Steve Norris Show on KFYR-AM radio... Ben McConnell is the featured guest on Steve's Pro-Chat show, discussing how Bismarck, North Dakota, can create evangelists for the community.
Jan. 30, 2003
ABWA Stirs Up 'Viral' Evangelism... ePrairie covers Jackie Huba's presentation to the American Business Women's Association meeting in words and pictures.
May 20, 2002
The word-of-mouth virus that could sell Pittsburgh... With the help of author Ben McConnell, Pittsburgh Post-Gazette columnist Brian O'Neill explores the possibilities of viral marketing, specifically how it could help lure new residents to the home of the famous Steelers.
April 2002
Commerce of Conversation, an April 2002 article in Fast Company magazine, explains the genesis of our book deal with Dearborn Trade.
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