What people are saying
"An insightful explanation of how the Internet has armed the consumer -- which is to say, everyone -- against the mindless blather of corporate messaging attempts... Drop everything and read this book."
-- The Wall Street Journal
"In the Internet age, the medium is no longer the message. As Ben McConnell and Jackie Huba show in this extraordinary book, people are now the message. Tens of millions of intrinsically motivated, self-expressive amateur content creators are overturning the old marketing orthodoxies. Citizen Marketers is a brilliant guide to this new landscape. It bursts with so many fresh insights and so much smart advice, you'll need a second highlighter."
-- Daniel H. Pink, author of A Whole New Mind and Free Agent Nation
"Citizen Marketers has really inspired my thinking and the direction I am taking with my marketing team. Jackie Huba and Ben McConnell have convinced me of the way to engage today's consumer and provide a roadmap for how to do it."
-- Cammie Dunaway, Chief Marketing Officer, Yahoo
"An excellent, engaging, provocative and case-study rich read."
--Pete Blackshaw, chief marketing officer for Nielsen BuzzMetrics, writing on his Consumer Generated Media blog
"Citizen Marketers should be on every marketing practitioner's desk. That way, when a nervous boss asks why they should engage and embrace the consumer-generated-content being created they can offer this book up as evidence. It offers a counter-argument to just about any skepticism."
--Chris Thilk, writing for AdJab
"Citizen Marketers has as much to teach entrepreneurs as it has to teach lumbering corporations. When people are the message, treat them as such, and everybody wins."
--Adam Jusko, writing for BlogCritics Magazine
"Buy this book. It isn't a marketing book, it's a book about your community of customers. What motivates them, and what inspires them to take action, both on behalf of, and against your brand."
-- Mack Collier, writing for The Viral Garden
"An important addition to the holiday reading list of anyone remotely interested in getting to grips with Marketing 2.0."
-- Influx Insights blog
Media hits
Ben McConnell on ABC News
Ben McConnell on CBS News
